Webcasting: communicating effectively online with all your target groups

It’s impossible to imagine life today without the Internet. Unlike any other medium before it, the worldwide web has – in an extremely short space of time – secured an indispensable position for itself amid the other information and communications media. Consequently, it is no surprise that increasing numbers of companies and organisations are becoming convinced of the central role that the Internet plays in terms of the gathering and sharing of information by private individuals and organisations; the chief reason why almost all organisations are investing in their own websites, their traceability using search engines and online campaigns.

Using the webcasting technology provided by BIS Digital Productions takes you a stage further and emphatically sets you apart from many other players in your market. Webcasting involves you offering streaming for your video content, thus enabling it to be viewed by anyone with an interest via their browser without having to download the content. You will be adding an extremely effective option to the many options that the Internet already has to offer you.

Thanks to our webcasting solutions:

1. You set yourself apart from others;
2. You strengthen the effect of your communications efforts
3. You introduce new concepts more quickly and effectively
4. You achieve an improved transfer of knowledge
5. You improve your service
6. You increase your turnover and cut your costs

More than just streaming video

Naturally, BIS Digital Productions ensures that your content is presented in your own web portal, which has been designed in your own house style, allowing you the option to enrich the template using textual and graphic supplementary material. As an extension of this, we have specially developed modules that you can use to substantially expand the functionality of your webcasting portal:

1. Personal Seminar Module: personal on-demand online seminars with relevant subjects;
2. Test module: webcasting of teaching programmes with integrated tests;
3. Partner Looping: partners generate responses and leads using offerer’s programmes;
4. Chat-to-Expert Module: the viewer can set up a chat immediately with an available expert;
5. Sponsoring Module: framing the webcasting portal using various programme-related sponsor options.

In addition to these supplementary modules, BIS webcasting also contains advanced management software with which webcasts can be compiled (deciding which content to combine with which modules) and within which activities and requests resulting from a webcast can be incorporated simply and effectively. In addition, the management software contains a report system that provides a great deal of information about actual usage of the webcasts: viewer numbers, average and absolute viewing duration, the most viewed and highest rated webcasts, usage of supplied links, downloads and services plus conversion ratios.